Privacy Policy

No. 01Introduction

Serenity Horizon Private Limited ("Serenity Garments", "we", "us", "our"), with registered office at Second Floor, Office No. 201, Amar Darshan, Saket Nagar, Old Palasiya, Indore, Madhya Pradesh — 452001, operates the website https://serenitygarments.com. This Privacy Policy explains what personal information we collect from you when you visit our website or place an order, how we use it, and the choices you have.

This policy is published in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the Digital Personal Data Protection Act, 2023 (DPDP Act).

By using this website, you consent to the collection and use of information in accordance with this policy.

No. 02Information We Collect

We collect information that you provide voluntarily and information collected automatically during your visit.

Information You Provide

• Contact details: name, email address, phone number
• Delivery details: shipping address, city, state, pincode
• Order details: products purchased, order value, payment method, transaction reference
• Communications: messages sent via our contact form, support emails, and grievance requests
• Optional preferences: newsletter sign-up, size preferences

Information Collected Automatically

• Technical data: IP address, browser type and version, device type, operating system, timezone
• Usage data: pages viewed, time spent, links clicked, referring URLs
• Cookies and similar technologies: session identifiers, analytics cookies via Google Analytics 4 (Measurement ID: G-ES2NCE2QLF)

What We Do Not Collect

We do not store your full debit or credit card numbers, CVV, or UPI PIN. All payment processing is handled by our PCI-compliant payment partner. We only retain the transaction reference number and payment status returned to us by the gateway.

No. 03How We Use Your Information

Your information is used strictly for the following purposes:

• To process and fulfil your orders, including payment processing, packaging, dispatch, and delivery
• To send order confirmations, shipping updates, delivery confirmations, and payment receipts
• To respond to your customer support, return, refund, or grievance requests
• To send marketing communications (newsletter, new arrivals, sale alerts) — only if you have opted in
• To improve our website, product range, and customer experience using anonymised analytics
• To detect, prevent, and address fraudulent transactions or technical issues
• To comply with applicable Indian laws and respond to lawful requests from authorities

No. 04Lawful Basis for Processing

Under the DPDP Act, 2023, we rely on the following lawful bases:

• Consent: for marketing communications and newsletter sign-ups
• Performance of contract: to fulfil orders placed by you
• Legal obligation: for GST invoicing, record-keeping under the Companies Act, and tax filings
• Legitimate interest: for security, fraud prevention, and service improvement

No. 05Sharing of Information

We do not sell or rent your personal information. We share it only with the following categories of recipients, and only to the extent necessary:

• Payment partners (MMADPay and supporting banks) — for processing UPI payments and refunds
• Courier and logistics partners — for shipping orders, including name, address, and phone number
• Communication partners — SMTP email service for transactional emails
• Analytics providers — Google Analytics 4 (anonymised usage data only)
• Legal and regulatory authorities — where required by Indian law, court order, or to protect our legal rights

All third parties are contractually bound to use your information only for the agreed purpose and to maintain appropriate security.

No. 06Cookies & Tracking

We use cookies and local storage to keep your shopping cart between visits, remember your preferences, and analyse site usage. Categories used:

• Strictly necessary: cart state, session security — cannot be disabled
• Analytics: Google Analytics 4 — anonymised page views and conversions

You can disable cookies via your browser settings; please note this may affect cart functionality and checkout.

No. 07Data Retention

We retain your personal data only as long as required:

• Order records: retained for 8 years to comply with Income Tax and GST record-keeping rules
• Contact form messages: retained for 12 months from last contact
• Newsletter records: until you unsubscribe
• Analytics data: retained per Google Analytics default (14 months)

After the retention period, your data is securely deleted or fully anonymised.

No. 08Your Rights

Under the DPDP Act, 2023 and the IT Rules, 2011, you have the following rights:

• Right to access: request a copy of the personal information we hold about you
• Right to correct: request correction of inaccurate or outdated information
• Right to erase: request deletion of your personal information (subject to legal retention requirements)
• Right to withdraw consent: opt out of marketing communications at any time
• Right to grievance redressal: escalate any privacy concern to our Grievance Officer

To exercise any of these rights, write to grievance@serenitygarments.com. We will respond within 30 days.

No. 09Data Security

We implement reasonable security practices including:

• HTTPS/TLS encryption for all data transmitted between your browser and our servers
• Encrypted database storage on industry-standard hosting infrastructure
• Restricted, role-based access to customer data within our team
• Regular security reviews and software updates
• No storage of payment card numbers or UPI credentials on our servers

While we take all reasonable steps to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

No. 10Children's Privacy

Our website is not intended for users under the age of 18. We do not knowingly collect information from minors. If you believe a minor has shared personal information with us, please contact us at grievance@serenitygarments.com and we will promptly delete the data.

No. 11Changes To This Policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be highlighted on the homepage or communicated via email to registered customers.

No. 12Grievance Officer

No. 13Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts at Indore, Madhya Pradesh.